Est. 2014 · Our story

We're a family
that decided
cabs deserved better.

EasyCab started in a Whitechapel garage in 2014 with two cars, three drivers and one rule: never charge a fare we wouldn't pay ourselves. Twelve years later, the rule still holds — and so do the regulars.

Book a ride Talk to the family Dispatch open · 24/7
In numbers
Eleven years.
70+
Local drivers on the rota
4M+
Rides since day one
4.9★
Average rider rating
24/7
Dispatch with a human
Family-owned · Licensed PHV operator · South West London & Surrey
2014 · The beginning

Why we started this thing.

In 2013 our cousin Adam waited forty-six minutes at Heathrow for a £92 ride he'd been quoted at £58. By the time he was home in Kingston he'd decided: there had to be a better way to run a cab firm — one that didn't pretend a peak-hour multiplier was a "service" or hide cancellation fees in a popup nobody reads.

Six months later we'd remortgaged a flat in Whitechapel, taken on two clean diesel saloons, hired three drivers we trusted, and named the thing the only thing it could honestly be called: EasyCab. The app came later. The promise came first.

"The day we started taking surge pricing, that's the day we stopped being honest. So we never did." — Co-founder, 2014

We're still based in the same Whitechapel building. Two of the original three drivers are still on the rota — one of them now runs our night shift. The garage has grown into a fleet of saloons, estates, MPVs, executive cars, eight-seaters and wheelchair-accessible vehicles. The promise hasn't moved an inch.

Years honest
11yrs
Same family, same garage, same idea — since 2014.
Rides completed
4M+
From the school run to the airport sprint. We've moved a small city.
Drivers on the rota
70+
All DBS-checked. Most have been with us five years or more.
Average rating
4.9★
Across 12,000+ verified reviews. We chase the .1 every day.
The Promise

Three things we
refuse to budge on.

Most cab firms have terms and conditions. We have rules we'd rather lose money than break. They've cost us short-term — and won us eleven years of regulars in return.

01

The fare is the fare.

Type your destination, see the price, decide. That number doesn't change because it's raining, because there's a tube strike, because it's New Year's Eve. We've never charged a surge multiplier. We never will.

02

A human picks up the phone.

Dispatch is staffed twenty-four hours a day by someone who knows the names of the drivers. If you call us at 3am because your meet-and-greet driver missed you, you'll talk to a person — not a chatbot.

03

Local drivers, paid fairly.

Our drivers know the road because they live on it. They get paid weekly, with a transparent split. No mystery cuts, no algorithmic deactivation, no chasing earnings. Better-paid drivers make better drivers — every study agrees, and we agree too.

The Family

The people who
answer the phones.

EasyCab is run by people you can name. If you've been a regular for a while, you've probably spoken to most of them. We're family, by blood and by choice, and we treat the drivers and dispatchers the same way.

Co-founder · Operations
Yusuf Khan
With EasyCab since day one, 2014.
Co-founder · Drivers & Fleet
Adam Khan
The 46-minute Heathrow wait. Started this.
Head of Dispatch
Maryam Choudhury
Knows all 70 drivers by voice. Joined 2016.
Senior Driver · Night shift
Errol Bennett
One of the original three. Forty thousand rides and counting.
Licensed & insured

Paperwork in order.

Every cab, every driver, every mile. The boring stuff matters — it's what separates a real firm from a stranger in a car. Here's exactly what we hold and why.

Licensed Private Hire Vehicle Operator
Operator licence held with the local authority since 2014. Renewed five-yearly without lapse.
In force
Enhanced DBS check, every driver
All drivers carry an enhanced Disclosure & Barring Service certificate, re-checked every three years.
100%
Hire & reward insurance · £10M public liability
Every vehicle commercially insured for passenger transport. Policy renewed annually with documented broker.
Verified
UK GDPR registered with the ICO
Your name, address, ride data — handled under the UK Data Protection Act 2018. Privacy policy.
Reg #ZA000000
Vehicles MOT'd & inspected monthly
All cars under five years old and pulled off the road if anything fails a check. Our own mechanic, not a tick-box garage.
Logged
Safeguarding lead on duty
Named safeguarding officer for school-run customers and vulnerable passengers. Read the policy.
Active
Why we never surge

The story of that one rainy
Friday night in 2017.

Here's what every other cab firm in London charged that night during a tube strike — and what we charged. Same routes, same time, real receipts in the office filing cabinet. We've never been tempted to change.

November 2017. Tube strike. Pouring rain. Two of the biggest ride apps in the country were charging up to 4.3× normal fares. Phones were ringing off the hook in our Whitechapel office. We had a choice: match the market, or hold the line.

We held the line. Every single fare quoted that night was at our normal rate. We turned away rides because we ran out of cars — we never turned them away because they didn't want to pay double.

The next morning, three things happened: we got 47 thank-you emails, the local newspaper wrote about us, and we picked up 28 new regulars who've been with us ever since.

"You don't earn loyalty by being the cheapest. You earn it by being the same on the bad nights as you are on the good ones."

Friday 8 Sept 2017 · Tube strike Surge apps EasyCab
Kingston → Heathrow T5 £148.20 £42.00
Richmond → Canary Wharf £94.50 £36.00
Putney → Liverpool Street £82.30 £28.50
Sutton → Wimbledon £64.80 £18.00
Carshalton → Gatwick £196.40 £58.00
Average uplift +283% ±0%
Eleven years in

Try the cab firm
that didn't change.

Same garage. Same family. Same fares. Three taps for a quote, sixty seconds for a driver, no surprises waiting at the other end.

Get a fare quote Or call: 020 0000 0000